We are Full Service
Food Branding Agency

We drive innovative product sourcing and placement in the Food Industry with branding and developing.

Branding is your product’s presentation to the world through visual, emotional, rational, and cultural images associated with it. Just as Volvo is associated with safety, so is your product and brand associated with your message. Branding is power!!!

01
Increase awareness with a unique brand identity

Ensure your product stands out from competitors and accurately represents your business to build customer loyalty.

02
Grow sales through multi-channel marketing

Deliver a memorable experience that continues beyond the shop floor and ensures your food retail marketing targets all areas of your customers’ journey.

03
Get noticed on the shelf with standout packaging design

Get your product to stand out with a packaging design that grabs customer attention and reflects the ethos of your brand. Now that’s good food retail marketing.

Developing, finding, and establishing your product’s presence in the market, is the other half of the marketing partnership called success.

SERVICES WE OFFERED FOR FOOD BRANDS

1. Brand Name and Story

The firm name is the first thing people hear when you tell them about the company. A good brand name can reflect a brand personality that conveys the company’s position, values and tone. The brand story is mandated to connect consumers emotionally. Remember, somebody else will shape a brand story if you don’t convey it properly.

2. Brand identity

It deals with all visual elements of the brand and creates a distinct image of the brand compared to other competitors. Features such as logos, business cards, envelopes, letterheads, and typography reinforce a brand’s reputation.

3. Product shape design

Innovative shapes with value propositions are strategically in demand. It is a product structure design which is a combination of design, technology and business. It includes the complete process from the initial stage to development.

4. Packaging Design

Along with the fundamental property of protecting the product, it should also be eye-catchy and attractive. Type of material, a colour based mostly on food flavours, imagery (ingredients, actual product or values), and typography play an essential role in package design.

5. Retail shelf design

Various brands are available in a retail store on the same shelf where your brand is placed. The retail self-design will distinguish your product; hence, make sure to keep the design relevant yet straightforward and choose vibrant colours and impactful imagery; the visual merchandising will create and separate the brand image.

6. Marketing collaterals

There should be design consistency in brand messaging to increase brand recall among consumers. All the elements of printed or electronic modes of communication used to support the sale of products or services are marketing collaterals. Brochures, flyers, newsletters, and blog posts are a few examples of marketing collaterals.

7. Online marketing

Social media such as Facebook, Instagram, Twitter, mobile, Amazon sales and various online portals, food influencers develop dynamic content which plays a vital role in food branding.

How does Gold Star use your branding to develop your product in today’s market?

Makes personal contacts, builds extensive relationships and provides unparalleled customer care.
Meets clients challenges accommodates their particular needs, and obtains growth results for both Manufacturer and Distributor, increasing profits.
Finds the best product positioning for Manufacturers in a variety of Distribution venues.
Showcases products to prospective buyers.

Showcases products to prospective buyers.

Guarantees value with products and services.